Glow Haven – Sell Sheet Design

This sell sheet was created to promote Glow Haven, a line of ultra-soft, glow-in-the-dark throw blankets. The design combines dreamy copy with a clean, scrollable layout that highlights each pattern name and its cozy features. Soft pastel tones, whimsical product names, and clear callouts work together to capture the brand’s playful and comforting vibe. The goal was to create a retail-friendly, visually inviting piece that feels both magical and modern.

This whimsical sell sheet was created to introduce ReadieBug, a cozy gift set line pairing scent-infused slipper socks with adorable plush reading buddies. The design leans into a soft, storybook feel with warm-toned typography, inviting headlines, and segmented layouts that showcase each product variation. It was crafted to balance charm and clarity—highlighting textures, product benefits, and personality in a clean, shopper-friendly format.

This multi-page sell sheet was designed to showcase Aromasoles by MinxNY, a line of ultra-soft, scented throws and blankets. The layout balances product imagery, texture highlights, and pattern variations with clean, retail-ready structure. Thoughtfully organized by collection, each page combines fabric close-ups, colorways, and descriptive callouts to create an easy-to-navigate visual catalog. The overall aesthetic aims to reflect comfort, luxury, and a touch of home-inspired warmth while supporting wholesale and buyer-facing presentations.

This is a condensed showcase of a complete 101-page product catalog redesign for Haas Architectural Millwork, a leading provider of urethane millwork solutions. The project focused on modernizing the layout, improving usability, and elevating the visual clarity of dense product data. Clean typography, a refreshed structure, and consistent formatting were implemented to support both aesthetic appeal and technical accuracy. The result is a professional, easy-to-navigate catalog tailored for contractors, architects, and distributors.

For this project, I designed a full suite of large-scale visuals for Aji Foods' Nibl snack line, featured at Expo West. The goal was to create a clean, high-impact trade show presence that highlighted the brand’s health-forward messaging and playful snack categories.

The booth design included custom wall art panels, vertical banners, and educational signage—all crafted to grab attention, communicate product benefits, and stay true to the brand's visual identity. From hand-drawn produce illustrations to bold product segmentation by color and category, each element was thoughtfully designed for clarity, cohesion, and visual engagement.

This is a condensed look at the full design system developed for the booth—showcasing how strategic design can elevate a brand's presence on the trade show floor.